UX writing and microcopy | Information architecture | Content strategy and governance | User research and usability testing | Customer onboarding and adoption | User experience advocacy
Work experience
Senior UX/UI Content Designer
Aug 2024 - Present
​Key accomplishment
Led UX content for automating manual license management operations, resulting in a simplified self-service platform that improved customer efficiency.
What I do
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Write UX/UI content across Citrix Virtual Apps and Desktops, Citrix DaaS, and Citrix Shared Services product portfolio, focusing on IT admin consoles, and end-user experiences.
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Define content hierarchies, user flows, and information architecture from a content-first perspective.
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Collaborate with cross-functional teams to align content with product goals.
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Conduct user research and usability testing to validate copy effectiveness, and improve clarity.
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Author and maintain content guidelines across all touchpoints, adapting for context and audience.
UX Content Designer
Feb 2023 - July 2024
​Key accomplishment
Wrote UI messaging for cloud service shutdowns due to inactivity, enabling targeted cost control. The initiative led to over $2M in annual savings, zero customer escalations, and rapid service reactivation.
What I did
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Supported UX writing across the Citrix Virtual Apps and Desktops, and Citrix DaaS product portfolio, focusing on IT admin consoles and end-user experiences.
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Created microcopy for buttons, menus, error messages, tooltips, onboarding flows, and more.
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Contributed to the development of scalable content guidelines and terminology standards.
In-Product Marketing Associate
Jan 2021 - Jan 2023
​Key accomplishment
Designed low-effort onboarding content that enabled successful cloud deployments without engineering involvement—driving adoption and evolving into a scalable, intent-driven onboarding framework used by 2k cloud customers.
What I did
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Wrote and built in-product messaging experience across Citrix Workspace app, ShareFile, and admin consoles.
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Supported awareness and adoption of new features, onboarding processes, and critical customer notifications.
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Implemented continuous feedback mechanisms that encourage user feedback at any time, and not just during official customer satisfaction survey periods.
Intrepid Marketing Group
Marketing Intern
Sep 2019 - Jan 2020
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Supported marketing efforts across public relations, media placement, creative development, and social media.
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Drafted search copy, blog posts, and edited promotional materials.
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Created Google Ads reports, and built social media calendars to support campaign planning.
Education
Certifications
Master of Arts
Aug 2019 - May 2021
Liberal studies (Organizational Behavior), North Carolina State University
Bachelor of Arts
Aug 2016 - May 2020
Communications, North Carolina State University
Content Strategy and Governance training
Jan 2023
Liberal studies (Organizational Behavior), North Carolina State University
Product Marketing Certified
Mar 2022
Product Marketing Alliance